OASSAY's FlexFlow is a 3-in-1 modular purifier bottlelaunched on Kickstarter, designed for every adventure, from travel and trails to emergencies.The client needed a CGI animation that could clearly communicate the product's modular system, advanced filtration technology, and premium positioning to potential backers all without a physical prototype ready for traditional product photography.
The challenge was to visualize a technically complex product in a way that felt both intuitive and cinematic. The animation was built entirely in 3D, with careful attention to the product's materials the soft silicone bottle, the modular filter head, and the interchangeable cup attachments.The three distinct modes "Travel, Sports, and Camping" were each showcased through dynamic sequences, allowing viewers to understand the product's versatility at a glance. Special focus was given to communicating the dual-stage filtration story, making an invisible process feel tangible and trustworthy through motion and visual storytelling.
A polished, Kickstarter-ready CGI film that brought the FlexFlow to life before mass production. The animation served as the hero visual for the campaign, helping OASSAY communicatea product that removes 99.999% of viruses, bacteria, parasites and microplastics and conveying that technical credibility through confident, clean visuals. The piece gave backers a clear, compelling first impression of a product built aroundthe core concept of "why carry three bottles when one should do it all?"